Century 21 revisits ‘The Joy of Home’ in new marketing campaign
During its Las Vegas conference, Century 21 debuted "Color of Happiness," a sequel to the franchisor's hit 2024 commercial. ...
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Real estate ‘finfluencer’ gets jail time for $23M Ponzi scheme
Tyler Bossetti has been sentenced to six years in federal prison for pushing fraudulent real estate investments and committing tax fraud....
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Exposed beams, Victorian style top Zillow’s buyer engagement index
Exposed beams bring a 20 percent boost in daily buyer engagement, according to Zillow's newly launched Buzz Index, which tracks clicks, saves and return visits across more than 600 home features and design styles.
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How ‘Owning Manhattan’s’ Peter Zeitzaff got an ‘Ivy League MBA’ in 3 months
Through persistence, hard work and mastering his craft, Peter Zaitzeff went from slinging burgers to the target of Ryan Serhant’s recruiting efforts. Here’s how he did it and what agents can learn. ...
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Why your best agents ignore your brokerage’s tech stack
If your top agents aren’t using your tech stack, it’s not a training, culture or communication problem, The Agency's Zane Burnett writes. It’s a product problem....
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You don’t grow by doing more. You grow by doing better
According to real estate top producer Kat Kosmala, growth comes from developing and implementing systems that work....
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Why fluctuating rates raise the stakes for home inspections
New contributor and CEO Charles Furlough explains that inspections are not just about safety but also about financial pitfalls in today’s market....
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Disney outlines plans for 4,000-home North Carolina community
Dubbed Asteria, the 1,500-acres development will include a mix of single-family homes, condos, duplexes and apartments....
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How not to lose your real estate license (and torpedo your career)
You worked hard for your real estate license. Don't let a foolish mistake (or purposeful error) result in disciplinary proceedings against you....
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No one’s training new agents for this part of real estate
One of the first things new agents need to know is how to help a client step back and think clearly about their real estate goals and challenges, broker-owner Deb Siefkin writes....
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